BILL GOSLING

We used to have a boring name (another in the large crowd of 3-letter acronyms) - it’s ok, we admit it - but over the years, our company’s unique heartbeat has come to the forefront and now we’re named after a fictional goose; talk about a turnaround!

We know it might be an unusual choice. But it was important to us that our name reflected the driving forces of our company and one of our central inspirations: our people, the way we work, and “The Gift of the Goose” (as described in Ken Blanchard’s 1997 business book Gung Ho).

So there you have it, but, rest assured, we’re not just a quirky name. We’re an experience built on trust, transparency, agile solutions, strong values, and certainty of supply. No matter what, these wings don’t ever stop a’ flappin’.