Generating Better And Faster Sales Results In Less Than 90 Days

One of our clients was a major US-based integrated direct-to-consumer retailer and product development company dedicated to serving baby boomers’ and seniors’ lifestyle and healthcare needs. Interested in realizing a higher sales potential, the client asked Bill Gosling to assess their contact center operations to identify the following:

• Performance of the sales force
• Actionable recommendations to improve the sales conversion rate, thereby improving the overall revenue

In this case study, we take a look at the following:

• dentify factors driving sales performance through detailed call listening exercises and data analytics
• Segregate all factors into two categories: agent-related and process-related
• Prioritize the top drivers related to agent and process behavior
• List actionable recommendations based on opportunities identified to improve conversion rate

Download this case study to learn how a US-based integrated direct-to-consumer retailer and product development company found out the high bar opportunities through our recommendations, that directly translated into a potential annual revenue improvement of $1M and an overall increase of 4.25% in the sales conversion rate.