Studies have revealed that a significant percentage of customers, around 74%, tend to use three or more channels to access customer service. The findings strongly indicate the importance of maintaining consistency across all contact center channels.

Furthermore, a considerable proportion of millennials, around 44%, expect to receive a uniform user experience across all devices, while 60% of the respondents anticipate consistent customer service at all touchpoints. These observations suggest that providing a consistent and seamless customer experience across all touchpoints is crucial for businesses to meet customer expectations and maintain loyalty.

Based on a recent study conducted by Intercom, it has been found that a mere 42% of call centers can meet their customers’ expectations. To balance customer satisfaction and operational efficiency, companies must identify what superior customer support entails for their specific business.

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